CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today’s business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
For undergraduate and graduate courses in strategy.
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.
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- Title: Test Bank for Principles of Microeconomics 6th Edition by Gottheil
- Edition: 6th Edition
- ISBN-10: 1285064445
- ISBN-13: 978-1285064444
Name: The Economics of Money, Banking, and Financial Markets
Author: Frederic S. Mishkin
- Title: Test Bank for Nutrition and You 2nd Edition by Blake
- Edition: 2nd Edition
- ISBN-10: 0321696581
- ISBN-13: 978-0321696588
The Economics of Money, Banking, and Financial Markets set the standard for money and banking courses when it published in its first edition, and it continues to be the worldwide market leader. By applying a unified analytical framework to the models, Mishkin makes theory intuitive for students, and the rich array of current, real-world events keeps students motivated. Authoritative, comprehensive, and flexible, the text is easy to integrate into a wide variety of syllabi, and its ancillaries provide complete support when teaching the course.
This edition continues to expand on the discussion of the current financial crisis.
Name: Introduction to Critical Care Nursing
Author: Mary Lou Sole
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Title: Test Bank for Contemporary Project Management, 2nd Edition: Kloppenborg Download
Edition: 2nd Edition
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For students taking an introductory personal finance course.
The main feature of Personal Finance is its hands-on approach keyed to the concepts students need to build their own financial plans. The text’s seven parts are all pieces of a financial plan; Chapter 21 is the capstone.¿ A running example throughout the book and a variety of end-of-chapter cases reinforce the practical aspects of planning.