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$34.00

ISBN-10: 1133435211
ISBN-13: 9781133435211

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today’s business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

$30.00

ISBN-10: 013382389X
ISBN-13: 9780133823899

For undergraduate and graduate courses in strategy.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.

Solution Manual for Strategic Management: A Competitive Advantage Approach, Concepts, 15/E 15th Edition Fred R. David, Forest R. David

$34.00
  • Title: Test Bank for Principles of Microeconomics 6th Edition by Gottheil
  • Edition: 6th Edition
  • ISBN-10: 1285064445
  • ISBN-13: 978-1285064444

Bring the study of economics to life with PRINCIPLES OF MICROECONOMICS, 7TH EDITION. Award-winning educator and author Fred Gottheil speaks directly to student experience through a conversational writing style and narrative that uses stories, familiar examples, engaging scenarios, and relevant examples from literature emphasizing that economic principles can be found in all aspects of modern life. The text focuses on the key questions and presents the basic concepts-developing economic analysis step-by-step. The result is a more interactive and enjoyable learning experience when compared to the pedantic approaches often found in texts. Each chapter in the seventh edition has been thoroughly revised to reflect the most relevant data and critical issues, such as how the rash of foreclosures that continues to plague our economy today is related to the repeal of the 1933 Glass-Steagall Act in 1999, as well as emerging issues such as the current research on the Economics of Happiness and its integration into utility analysis. The Keynesian concept of the liquidity trap is new to the text and is added to help explain the factors that undermine the effectiveness of current monetary policy. We invite you to see for yourself how Fred Gottheil’s approach will help to shorten the distance between students and the exciting study of economics.
$35.00

Name: The Economics of Money, Banking, and Financial Markets
Author: Frederic S. Mishkin
Edition: 10th
ISBN-10: 0132770245
ISBN-13: 9780132770248

$34.00
  • Title: Test Bank for Nutrition and You 2nd Edition by Blake
  • Edition: 2nd Edition
  • ISBN-10: 0321696581
  • ISBN-13: 978-0321696588

With a new Consumerism chapter, enhanced art and photos, and timely updates, this Second Edition of Nutrition and You personalizes nutrition helping you make healthy nutrition choices and encouraging you to become an informed consumer of nutrition information.

Throughout, each vitamin and mineral are introduced in self-contained spreads, called Visual Summary Tables, that help you learn to identify the key aspects of each nutrient at a glance. Youre encouraged to relate the science of nutrition to your own dietary habits, helping you to separate fact from fiction and to distinguish high-quality nutrient sources from those of lesser quality. After reading this book, youll know to think critically about information sources and the claims made in the popular press and online.

The MyPlate Edition features a write-to-fit update so that you have the latest nutrition information right within your book.  New information includes the new MyPlate graphic (which replaces the former MyPyramid), the 2010 Guidelines, and the new Dietary Reference Intakes.

$34.00

The Economics of Money, Banking, and Financial Markets set the standard for money and banking courses when it published in its first edition, and it continues to be the worldwide market leader. By applying a unified analytical framework to the models, Mishkin makes theory intuitive for students, and the rich array of current, real-world events keeps students motivated. Authoritative, comprehensive, and flexible, the text is easy to integrate into a wide variety of syllabi, and its ancillaries provide complete support when teaching the course.

This edition continues to expand on the discussion of the current financial crisis.

Test Bank for Economics of Money, Banking and Financial Markets 10/E 10th Edition Frederic S. Mishkin

$35.00

Name: Introduction to Critical Care Nursing
Author: Mary Lou Sole
Edition: 5th
ISBN-10: 1416056564
ISBN-13: 9781416056560

$60.00

Physical Chemistry Thermodynamics Statistical Mechanics and Kinetics Cooksy Solution Manual Download

$60.00

Microbiology An Introduction 9th Edition Tortora Funke Case Test Bank Download

$60.00

Test Bank Mosby Essentials Nursing Assistants 5th Edition Sorrentino Remmert

$60.00

Title: Test Bank for Contemporary Project Management, 2nd Edition: Kloppenborg Download

Edition: 2nd Edition

ISBN-10: 0538477016

ISBN-13: 978-0538477017

$60.00

Global Problems and the Culture of Capitalism 6th Edition Robbins Test Bank Download

$60.00

ISBN-10: 0133423972
ISBN-13: 9780133423976

For students taking an introductory personal finance course.
The main feature of Personal Finance is its hands-on approach keyed to the concepts students need to build their own financial plans. The text’s seven parts are all pieces of a financial plan; Chapter 21 is the capstone.¿ A running example throughout the book and a variety of end-of-chapter cases reinforce the practical aspects of planning.

Showing 8545–8560 of 8728 results