Name: Marketing: Real People, Real Choices
Author: Michael R. Solomon
Name: Transportation: A Supply Chain Perspective
Author: John J. Coyle
Name: Corporate Finance
Author: Stephen A. Ross
For undergraduate and graduate systems analysis and design courses.
Modern Systems Analysis and Design uses a practical, rather than technical, approach to help students learn the methods and principles of systems development. This text covers the concepts, skills, methodologies, techniques, tools, and perspectives essential for systems analysts to successfully develop information systems.
CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today’s business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
For undergraduate and graduate courses in strategy.
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.
Name: The Economics of Money, Banking, and Financial Markets
Author: Frederic S. Mishkin
The Economics of Money, Banking, and Financial Markets set the standard for money and banking courses when it published in its first edition, and it continues to be the worldwide market leader. By applying a unified analytical framework to the models, Mishkin makes theory intuitive for students, and the rich array of current, real-world events keeps students motivated. Authoritative, comprehensive, and flexible, the text is easy to integrate into a wide variety of syllabi, and its ancillaries provide complete support when teaching the course.
This edition continues to expand on the discussion of the current financial crisis.
For students taking an introductory personal finance course.
The main feature of Personal Finance is its hands-on approach keyed to the concepts students need to build their own financial plans. The text’s seven parts are all pieces of a financial plan; Chapter 21 is the capstone.¿ A running example throughout the book and a variety of end-of-chapter cases reinforce the practical aspects of planning.
Name: Human Relations in Organizations: Applications and Skill Building
Author: Robert Lussier
Name: Effective Training: Systems, Strategies and Practices
Author: Nick P. Blanchard
This brief paperback text gives students more depth and breadth of practical tools to practice their management skills than any other textbook. This edition continues its fresh approach to management coverage through current and relevant examples, updated theory, and a new pedagogically sound design.
Name: Financial Markets and Institutions
Author: Frederic S. Mishkin
For courses in project management.
The fundamentals of project management with a wide assortment of business applications.
Project Management takes a decision-making, business-oriented approach to the management of projects, which is reinforced throughout the text with current examples of project management in action. And because understanding project management is central to operations in various industries, this text also addresses project management within the context of a variety of successful organizations, whether publicly held, private, or not-for-profit.
An introductory, yet comprehensive, database textbook intended for use in undergraduate and graduate information systems database courses.
Database Systems: Introduction to Databases and Data Warehouses covers both analytical and operations database as knowledge of both is integral to being successful in today’s business environment. It also provides a solid theoretical foundation and hands-on practice using an integrated web-based data-modeling suite.